Online Marketing your Small Business
For many small business owners, one of the most time sucking experiences is having to deal with the email or phone call from an online marketing company.
These can come in several forms – the unsolicited email that drops into your inbox offering to get your site ranking at the top of Google with the addition of a large number of back-links. Search Engine Optimization is the name of their game and their touting for your business, playing on your insecurity about the current position of your website for the keywords you have chosen.
Or it could be the telephone call from a local listing directory. Initially these are to ‘confirm the details of your free listing’, but the conversation soon moves on to ways in which you could improve the visibility of your company on the internet with one of their enhanced listings. Hold out against signing up for the first offer and you will find yourself pressured into accepting a much better offer, including a whole raft of keywords and areas, for a greatly reduced price. They’re so desperate to get you signed up that they’ll promise you the world in return for a monthly payment.
The thing about online listing directories is that, even though they say they have lots of regular visitors, if their site does not rank on the front page of Google for your search term, then it is unlikely that many people are going to find your company through their auspices.
The thing to remember is that any good online marketing company will not be ringing round or emailing touting for business, these will work on recommendation and referral as one contented business owner pass their details to his friends – although not necessarily his competitors.
The cold callers will offer you all sorts of ways to get onto the first page of Google, all of which will involve you giving them money. But one thing they won’t mention is probably the most effective things you can do to market your own small business online – grabbing yourself a Google Places page.
These are free websites given away by Google to local bricks and mortar companies and which show up with a little red balloon marker at the top or sprinkled in amongst the search results for a particular keyword in a specific location.
The issue of keywords is something that they will talk about, but they will try to push you into phrases for which they already have categories, and probably a large number of free subscribers so that you are encouraged to pay for a premium listing to rise above your competitors.
It’s a good idea to choose your online marketing company wisely because when it comes to marketing your small business, some do not always have your best interests at heart.
Interest Rates and Inflation both are very strongly linked
Everything in an economy in interlinked with each other and in a broad sense the economies of the world are linked with each other as well. Countries export and import with each other and this is why if one country has a problem in its economy the other country will get affected as well. Just look at how the whole world felt the ripples of the effect of the collapse of the US housing market. This phenomenon is known as the ripple effect or the multiplier effect. Likewise, interest rates and inflation both are very strongly linked.
Lets first define inflation and interest rates just so that everyone is on the same page; inflation is defined as a general increase in the prices of commodities over a period of time. Interest rates are the percentage at which you borrow money, meaning if you borrow a set amount of money you will have to pay back more than your borrowed amount, this is because the value of money decreases over time.
The best way to understand the concept of the relationship between interest rates and inflation is with an example, so let’s say interest rates in your economy have fallen, it gets cheaper to borrow from banks, getting credit cards, loans, and everything. You see people around you getting loans and using credit cards, and it compels you to think, why shouldn’t I? As a result, you get involved in bank borrowing as well, taking advantage of the interest rates, life seems great initially, you are able to pay your debts and monthly payments on time and you get used to it. However, after sometime the case doesn’t remain the same due to changes in demand and supply. You need to realize that time changes and as it passes, demand for everything will be so high that there wouldn’t be enough supply to meet that demand. For example everyone now has a car or a motorbike, and the demand for petrol has risen so much that supply becomes inadequate, and when this happens we see an increase in price because people are be willing to pay higher prices to get it, and this is when things start to go wrong. Now imagine every good and service starts to face this same problem, everything will become expensive and even if some commodities do not face this problem of increased demand they will have to increase prices because in general prices have risen and that’s affecting their income as well. This is known as demand pull inflation.
Similarly when interest rates increase, borrowing becomes expensive and people save rather than spend because when they save, the same interest rate applies to their savings and saving seems a better option. This eventually results in a decrease in demand and when there is less demand in the market it leads to an excess of supply which force prices to decrease and inflation levels go down. And that’s how interest rates and inflation are connected with each other.
