Marketing Strategy, Creating Loyal Customers

September 19, 2009 · Posted in Marketing 

customers-satisfactionWhen we want to make a strategy to build loyalty to our customers, win customers is to be conscious of the value of each client and in the process it meant “losing” customers to win customers better, i.e. be willing to sacrifice certain customers, “bad” of course, as those who buy each passing comet and demanding discounts, preferential treatment, extra bonuses and multiple quirks that can reach the absurd. But in essence is to give priority to our customers based on the importance they represent.
Remember that the perception of a customer who arrives at a restaurant will not be the same before going to the exit, so the service will set a standard between achieving and not achieving our objective.
It’s very expensive to attract new customers, which is why we must invest in retaining our customers and to be faithful to our company, product or service. It is easier to meet client we already know that a new customer.

Now here we will give a pair of clear strategies:
Increase The Opportunity Cost
That’s what makes the big mobile phone companies, for example, offer many benefits, discounts, gifts and bonuses in exchange for a contract apparently beneficial, then we recommend to increase their profits in a unique frequent shopper club, who meet to obtain a certain amount of shopping, discounts, benefits, training and bonuses, a contract is a good idea depending on the nature of your business. This applies if it is fixed operating costs and ensure avoid reaching end of the month with significant declines in sales. Also avoid losing large profit margins on sales with customers hunting offers. But remember to show that the offer is very attractive to its loyal customers, and the value of such increase and shall maintain constant supervision to ensure their satisfaction, otherwise this will not do.

Do Your Part
The company’s Xeros explains it this way: “The customer loyalty is absolutely delighted to six times the only satisfied”. When launching a campaign, either by 360 ° (radio, print, television, internet, billboards etc.) or only a little ash, is very important that your company will tell. Many companies make the mistake of placing texts: “the best service in life,” “never find anything like it,” We are always your best option, if you realize this is very difficult to accomplish this all depends on the perception of each client, so I evaluated each text well designed and something that can meet easily and create strategies for each customer gets more than he expected. As a consumer will go to a restaurant where such treats him very well, if a waiter and remember your name if the service is perceived as better than expected. But if offered the culinary experience that will change your life, otherwise, have a negative view of that restaurant and not satisfied.

Copy A Beautiful Salon
Many of the people you know or yourself, you have years where the same haircut and the same person, either because this will cut your hair excellent (although more than one occasion he has not left entirely to your taste) , but I know him, asked about his friends and family, is a friend. Then believe that your customers are, know them, if a child is born, I sent a postcard, if it’s your birthday call them, if you think Christmas personalized offers, remember to thank them is that your business is success or failure may come. Remember, because if there are 25 hair salons, one after the other, there customer who never change their style, not the price the determining factor is the service offered and received.

Many banking institutions to have more loyal customers, has decided to open on Sundays, with extended hours, per dare discovered a market study, that their schedules were not the best or the best suited to their customers, as these items are directed to micro, small and medium enterprises, their budgets are small and lack the investment capital to do it, take the time to talk to your customer and ask that they would like, or listen to their complaints: “It had not sold that … “” every time I come is closed “and the like, remember that otherwise they will be tempted to try the competition and while you may think, no matter what I’m better than the competition, that’s ego, remember that not depend on you, depends on customer perceptions, do not give that advantage to their competition, even better, suppose it is, never leave that loose end.

Watch Your Competitor
We constantly analyze the competition, as both our customers, this allows us to adapt, to have a wider perception of what is happening in the market, consider if what your competition is offering, if you were a consumer that will attract and how degree, this will allow you to be alert and able to make strategic changes in their campaigns and how it attracts and retains new customers remember this “the key to loyalty is to offer more customer what you pay for and above all, to perceive it”

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One Response to “Marketing Strategy, Creating Loyal Customers”

  1. Marketing Strategy: Earn Money By Offering And Not The Opposite | Business Entropy, Finance & Insurance Reviews on September 14th, 2009 2:32 pm

    [...] to the public and one that is internally driven by you. 2. Tenders will be to compensate for loyal customers and attract new ones, remember that it is not the hunter looking for offers, seeks to create [...]

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