Advertising Concept
Advertising is one element of the promotional mix and Communication, the most effective of them to promote a product or service, but on the other hand, the most expensive.
Advertising is to raise awareness, inform and to recall a product or service to consumers and to persuade or encourage the purchase or acquisition, through the use of impersonal media and communication, i.e. communication and media that are addressed to several people at once.
You may also define advertising as the ad or message that is sent to consumers through the media or advertising channels.
We must not confuse advertising with propaganda, which is the spread of doctrines or ideas, for example, religious, political, etc.
Advertising consists of the following elements:
Emitter
Is responsible for defining advertising goals, advertising media and advertising messages to be sent to the receiver (the public). The Issuer is a business or company to launch the campaign.
Target advertising
Is the goal to be achieved by making use of advertising, for example, to publicize the existence of a new product, to report on their main characteristics, persuade or motivate a purchase, to remember their existence, and so on.
Media or advertising channel
It is the means or channel through which the advertisement is sent to the target audience, examples of advertising are television, radio, newspapers, magazines, Internet, traditional mail and electronic, fairs, campaigns, events, posters, billboards , brochures, flyers, etc..
Advertisement
Is the message that is sent to the target audience through the media or advertising channels.
The advertisement must identify the main features, benefits or attributes of the product and should be composed of a clear, fluid and easy to understand.
The advertising message will catch the attention of consumers, and a message must be truthful, do not offer something that the product does not possess or something that cannot be enforced.
Receiver
Is the one who receives the advertising message through the media or advertising channels. The receiver consists of the target.
Advertising Media to Increase Your Sales
Don’t you know that the success of any business is very influenced by the way they communicate to the existing and prospective customers, advertisers, competitors, suppliers and other people. These days you have many options in advertising that vary from magazines and newspapers to radio, TV and now the internet. There are also available professional advertising agencies that could bring your messages stand out and reach the targeted market. You will need creative media agency especially when the competition in this advertising field become more tough.
These professional advertising agencies provides both advertising and marketing needs for any businesses and organizations. We have various options of advertising services that range from advice based on market studies, trends, popular culture to advanced sales techniques.
First, professional advertising agency will try to understand the basic of your products/services, your unique selling position and also the kind of people it’s meant for. By doing this process, they will know the media in which it should be advertised and try to transform the message and design the advertisement.
Important thing to remember that you will need to allocate your advertising budget not only for the advertising it self but also for hiring and retaining an advertising agency. That’s an extra budget but it’s worth it and consider it as investment that could bring and increase your sales.
